#AWFCHAT with TBS Digital Marketing Manager La’Teecha Davis
Written by: Catherine Satcher
Hopefully you were able to join us for our latest Tweet Chat on September 9th, where we caught up with La’Teecha Davis, Digital Marketing Manager at TBS. La’Teecha’s team is responsible for promoting unscripted programming as well as late night and animation. Shows that La’Teecha has worked on include King of the Nerds, starring Robert Carradine and Curtis Armstrong and Deal With It starring Howie Mandel. Her team is currently preparing for the launch of the animated series American Dad, premiering next month.
La’Teecha kicked her career off working in media buying and planning before she decided to venture into marketing. La’Teecha shared with us that her career has been split between three different areas (Sales, Agency, Brand), making her the whole package.
Digital Marketing Defined by La’Teecha
How do they do it over at TBS?
A: “We work w/ video ent companies like Open Slate & Maker Studios to find digital influencers/outlets 2 create content. These companies help us find people to create compelling content for their audience & also get our message across. We never want the branded content to feel branded. It should feel organic.”
La’Teecha’s Marketing Essentials for Web Series Creators
A: 1.) Be Authentic and true to your brand
2.) Be engaged/build community
3.)Promote across social
5.) Make sure your #content is optimized for mobile
6.) Ask people to share your series
Q: Do you believe integrated marketing communication is vital today and in the field of web series marketing as well? #awfchat
A: Most definitely! You should strive 2 create a holistic mktg approach that has a varied mix of media to hit your audience #AWFchat
A: I would say at least have a 3mth content calendar in place for marketing your series
Top Takeaways from La’Teecha’s Tweet Chat
1. “#digitalcontent creators should check out joining companies that can connect them 2 brands & create branded content”
2. “Most important tip in marketing to remember: HAVE FUN!”
What could’ve been the best tip of all.. drum roll…
Use #AWFchat to join the conversation!