Kicking the World Cup into the Digital Age

Kicking the World Cup into the Digital Age

Written by: Catherine Satcher

Bitter about the US Belgium game? So are we. But cheers to the live streaming of all 64 matches, first time goal line technology, and of course Tim Howard’s 16 record breaking saves. This year the World Cup has gone digital. Univision Deportes Network, partnered with NeuLion, provides 24-hour coverage and has made the 64 matches available on mobile apps and online. An example of this feat in digital trafficking reflects in Mexico’s win over New Zealand in their qualifying match with nearly 650,000 live streams across platforms, making it the largest event in U.S. Spanish-language media since the 2010 World Cup.

If you were worried about bad calls this year, we have good news for you. The goal line technology that was implemented this year provides 14 cameras, with half focused in on the goal. Each shot is analyzed through these cameras and when one is scored the ref receives a vibration on his wristwatch as the ball crosses the goal line. So watch your cheap shots guys. All cameras are on you. And for those of you in the crowd, don’t think you’re off the hook. This year security measures have been implemented in the form of crowd surfing drones. These aircrafts can be remotely operated to pinpoint suspicious objects and further explore dangerous threats.

Leaving work early to cheer on “football” has never been America’s first priority, but this year we all know we’ve been watching and there are numbers to prove it. This year Comcast reported the 2014 World Cup has been its most-streamed online event offering the idea that digital numbers are so high because of the high amounts of streaming from work. The USA-Germany game also had the highest Twitter audience as of June 29, with 2.5 million tweets about the game, just behind the 2.6 million during Mexico-Netherlands.

We might be out of the World Cup, but that doesn’t give us any excuse to stop watching.