News from the NewFronts
The 2014 Digital Content NewFronts concluded with much excitement for the future of the media frontier. Microsoft, YouTube, AOL and many others decided that long form content is finding its place in the digital world. The recent success of Netflix originals such as House of Cards and Orange is the New Black which has been renewed for a third season, is likely to be the catalyst for the exploration of more long form offerings.
Here’s a run down on a few more NewFronts highlights:
- Time Inc. announced that their video projects, 120 Sports and The Daily Cut are launching this year: 120 Sports is a “snackable” live streaming platform with content from partners like MLB Advanced Media, the NHL, Silver Chalice and Campus Insiders. The Daily Cut aggregates video from across Time’s portfolio, which viewers can browse by categories.
- Breaking Bad‘s Bryan Cranston will produce an original detective series for Crackle.
- DigitasLBi announced two deals with Epic Digital and Buzzfeed to develop short and long-form digital content for brands
- AOL promoted its 2014-2015 programming slate, which includes a series starring James Franco.
- The Wall Street Journal introduced a new digital video hub called Signal that will curate videos from their news staff and filmmakers
Want to learn more about the NewFronts? Go HERE